Corporate Blog's Suck
Updated: Aug 6, 2019
"...corporate blogs are so lame." -Seth Godin
When I decided I wanted to write a business blog for the salon. I was all excited. And then I read the quote from Seth Godin. And well - yeah - I started to hesitate. He makes a compelling case.
They do tend to suck. Very rehearsed and scripted - probably written by the public relations department. Rarely are they genuine or transparent and rather than bringing the client and corporation closer together - they actually seem written to maintain a closely protected and defined distance between the company and its customer. It's all an act.
Challenged Accepted Seth.
I decided not to change my mind about writing a business blog for the salon. I just decided that I would work really hard to write a corporate blog that doesn't suck.
Why a blog?
To tell our story, of course. The real story. I am a firm believer that openness solves most problems, in the world and in business.
Here is an example:
Imagine you leave the salon and you are not happy with your colour or cut. Even worse, you are a fairly new client, so your interactions with the salon have been brief to date. You are most likely going to be a little anxious over calling the salon to complain. You just do not know how they will react.
What do you do instead? Well, first, you are likely going to try to convince yourself to live with it. You really don't want to call the salon - what if they get upset - or worse - you don't want to get anyone in trouble. When that doesn't work, and you decide you cannot live it, instead of going back to the salon that did your hair, you find a new salon. You tell that salon all about your concerns and you hope they can fix it.
I know it does for many of you because I have talked to countless clients who were scared to complain to us and I have talked to clients who have come from other salons looking for us to help them. The common issue they all share is simple - they are not sure what to expect from the salon that made the mistake. They don't know how they will "react" to the feedback. Nobody likes conflict and this feels like it will be a whole lot of conflict.
Well - what if a salon's habit of welcoming feedback and fixing mistakes was well-known. What if they were extremely open about client's returning if they were not happy. Would that not put people at ease? I think so.
Enter a blog. I think the more we can strive to be open with clients about our way of doing things - the better they can navigate doing business with us.
An open studio is a better studio. No hidden fees, or secret shop policies. It's as transparent as it can be. It's why we tell the stylist's exactly how much revenue the shop makes - the owner's drawings - the expenses - nothing is off limits to them. It's their home too - they ought to know what is happening.
I believe we all benefit if that same transparency is extended to clients. It is not enough to list values. We want you to know how we actually live those values - and when we have failed to live up to them. They only way to do that is to tell our stories.
What to expect?
We will tell our history of how we have come to be where we are. We will share our vision for the future. There will be our success stories - and failures. Stories of things we have tried, wanted to try, and are planning to try. The journey is for the clients as much as for us - so we might has well show them the map we are using to get there.
Enjoy the blog. Feel free to comment - especially if it starts to suck.